4 simple data steps to help small businesses grow

At any stage of a company’s growth, data and insights will come from a broad variety of sources. Some of it is ‘gifted’ to you, in the form of website analytics, customer databases, and sales figures to name a few. Some you can generate yourself – such as survey results and gap analyses. By understanding … Read more

Who is Data’s friend?

When we think about people and relationships, we know it’s often said that opposites attract. In friendships, there are the extrovert/introvert, assertive/shy, highly-strung/laid-back best friend combinations which work because, balanced against each other, they form a powerful unit. Each friend offers something different – and those differences strengthen each other. And so, like cheese & … Read more