Delivering impartial insight from your data,
enabling better business decisions

Enabling better business decision-making in 3 simple steps:

1. Explore

The Audit Phase – discussing the data and business intelligence available, such as:

  • Employee engagement surveys
  • Employee surveys relating to other areas of the business
  • Surveys
  • CRM database
  • Excel spreadsheet records
  • Web & social analytics
  • Trends and forecasting tools
  • Email marketing activity
  • Sales Pipeline and lead generation tools
  • Budget spend
  • Competitions

2. Uncover

The Analysis Phase – digging into the data for insights and storytelling, such as:

  • Understanding employee attitudes
  • Feedback on organisational performance
  • Survey response analysis
  • Market research
  • Gap analysis
  • Competitor analysis and tone of voice
  • Sources
  • Leads & opportunities
  • ….and more!

3. Create

The Delivery Phase –
delivering an insights and recommendations report, backed by data:

  • Employee engagement outcomes and recommendations
  • Employee survey feedback and insights
  • Survey response insights report
  • Solutions for reaching a new audience
  • Gap or competitor analysis
  • A white-paper backed by insights
  • Content recommendations, supported by insights
  • Conversion rate performance
  • Lead generation strategy….and more!

Are you looking for impartial advice and insight? Do you feel too close to the data you have? If you need research and data support but don’t know where to begin, please give us a call.

Case studies

Data strategy

Impartial, actionable insights from employee engagement surveys

The British Pharmacological Society (BPS) conducts all-staff surveys to collect employee feedback on management, communication, job satisfaction, and wellbeing. This is managed in-house by their Head of Business & People Services. As an SME, it can be difficult for survey analysis to remain anonymous and unbiased. So to ensure impartiality when reviewing the results, it was critical to hire an external consultant. Acting quickly following a survey is critical so that staff see the value in responding. Bon Insight delivered the analysis and recommendations one week later, using the language and tone-of-voice of the BPS for continuity. A company-wide meeting was held to share the findings and to outline the recommended actions resulting from the survey. Feedback was positive and further in-house surveys have since been analysed.

 

New audiences

Understanding your target audience to grow your business

A nationwide veterinary practice wanted to grow their customer base across all of their UK practices. To do this effectively, they wanted to profile their existing customers. By analysing their customer database (through extracting and cleaning the data) and segmenting it (sex, age, pets, location, and so on), we uncovered insights on their existing customers. But we also found ‘gaps’ – those pet owners who they weren’t managing to reach. This allowed us to create and deliver a marketing strategy targeting both their existing customers but also the ‘gaps’ – resulting in an increase in new clients across all practices.


Winning grant funding with market research

A Cambridge-based charity needed to secure funding to grow the support they offered to young women, empowering them in the workplace. Market research was needed to support the funding application, to show that there was a demand for the service they were offering. Bon Insight researched the landscape and delivered a report citing the rising trend in this area. Full funding was awarded within a week of the report being delivered.

Survey insights for reputation enhancement

A global management consultancy required detailed data analysis of their bi-annual customer survey, in order to create a thought leadership report to help maintain their reputation as a market expert. The analysis was completed for over 200 respondents, cutting the data in different ways to deliver deeper insights and trends.

Client Testimonials

Lucie Coxon, Head of Marketing & Student Admissions, Greater Brighton MET College

“We approached Bonamy to do some in-depth analysis on Labour Market Intelligence (LMI) and student recruitment trends to inform our curriculum planning process, not having analyst skills in-house. She fully engaged with the project right from the start and suggested lots of ways to refine and improve the curriculum reports. She carried out a very detailed analysis of several complex datasets and produced 16 reports, which were well researched, written and presented and easy to understand for non-data savvy staff members. The reports will be invaluable in deciding on the future strategic direction of the College and also include lots of information which will be used for marketing our courses. Bonamy is a pleasure to work with, she really took time to understand what we were trying to achieve with the reports and went above and beyond with her own research to make them as useful for us as possible. I would recommend her highly and hope to work with her again in the future.”

Anna Clark, Head of Business & People Services, British Pharmacological Society

“We engaged with Bon Insight to help us analyse our Employee Engagement Survey results and turn the data into a report. Bonamy was a great help, she was extremely professional, prompt and engaged. She understood our needs quickly and tailored her work so that it really resonated with our audience. We were so thrilled with Bonamy’s work, that I feel this is the start of a long and successful working relationship. I couldn’t recommend Bonamy more if I tried, she is excellent.”

Ruth Blanco, Communications Director, WISE

“Working with Bonamy has been a joy. She has run some strategic market analysis for us, and has been insightful, creative and pragmatic. She has given us different ways of thinking, and also been flexible with her approach – responding very well to changes and developments throughout the project. Highly recommended.”

Anna Clark, Head of Business & People Services, British Pharmacological Society

“We engaged with Bon Insight to help us analyse our Employee Engagement Survey results and turn the data into a report. Bonamy was a great help, she was extremely professional, prompt and engaged. She understood our needs quickly and tailored her work so that it really resonated with our audience. We were so thrilled with Bonamy’s work, that I feel this is the start of a long and successful working relationship. I couldn’t recommend Bonamy more if I tried, she is excellent.”

Alex Blyth, Co-Founder & Editorial Director, Red Setter

“When we needed an expert to do some in-depth research on behalf of our key clients, Bonamy delivered above and beyond expectations. She worked closely with us to help develop and interpret the brief, conducting rigorous and detailed desk research as well as intelligent and insightful analysis. She was a key part of our team as we presented findings and recommendations to the client, and added significant value throughout the process. The result was an enhanced relationship with our client and an expanded brief for our agency. Bonamy delivered high quality research and analysis, provided senior level advice and analysis, and was not only credible and engaging in front of our client, but a lot of fun for our team to work with too. We look forward to working with her again and would highly recommend her to anyone else.”

Freccia Benn, Co-Founder & Operations Director, Accounting for Energy

“Bonamy is a joy to work with. She is well organised and dependable and has the ability to understand new ideas and concepts within different sectors quickly. Her understanding of business development is excellent and I would recommend working with her as a business consultant.”

Rhea Gargour, Co-Founder, By Day

“Working with Bonamy was fantastic. Not only did she grasp the needs of the business quickly but she was also able to help us target the right audiences effectively, ensuring excellent results. It was a pleasure to work with her and I will definitely be doing so again!”